| The ultrasonic bull's eye map is a new method, which is established by ultrasonic speckle tracking technology. It can quantitatively analyze cardiac dynamic behaviors such as myocardial tissue velocity, displacement, strain, strain rate and rotation angles, comprehensively evaluate the global and regional cardiac systolic and diastolic functions, and determine lesion severity and range of myocardial dysfunctions in different heart segments directly, rapidly, and accurately. This method has been strongly recommended by the American Echocardiography Society and the new guidelines for cardiac quantitative measurement published by the Chinese Ultrasound Society. This paper reviews the generation principle and pattern classification of ultrasonic bull's eye map, introduces the parameter collection and observation analysis, and focuses on the main manifestations and diagnostic values of ultrasonic bull's eye map in common heart diseases, such as coronary heart disease, hypertensive heart disease, diabetic heart disease, thyroid Hashimoto's heart damage, cardiomyopathy, pulmonary heart disease, heart failure and the cardiac resynchronization therapy. Finally, the objective conclusions of the shortcomings and the development of bull's eye map are also discussed, in order to promote the further utilization of this new technology.